MAR­KET­ING MAN­AGER Mar­ket-wise

THE LOW­DOWN

Hindustan Times (Delhi) - HT Education - - Front Page -

CLOCK­WORK In mar­ket­ing, peo­ple have dif­fer­ent roles so there is no fixed sched­ule. Plan­ning and ex­e­cu­tion are a longterm process and a day is hardly ever struc­tured. Job de­scrip­tion of a mar­ket­ing man­ager/di­rec­tor in a rep­utable firm in­cludes: Devel­op­ment and ex­e­cu­tion of strat­egy; plan­ning and fore­cast­ing (mar­ket­ing Mar­ket­ing is both a sci­ence and an art. The sci­ence part in­cludes ex­plor­ing, cre­at­ing and de­liv­er­ing value to sat­isfy the needs (or wants) of a tar­get mar­ket. As an art, mar­ket­ing is about help­ing your cus­tomers by cre­at­ing gen­uine value. It is not a short-term sell­ing ef­fort but a long-term in­vest­ment ef­fort. When mar­ket­ing is done well, it takes place be­fore the com­pany makes any prod­uct or en­ters any mar­ket; and it con­tin­ues long af­ter the sale. Mar­ket­ing as a func­tion and its ex­e­cu­tion has been evolv­ing over time — from prod­ucts­cen­tric mar­ket­ing and cus­tomer-ori­ented mar­ket­ing to value driven mar­ket­ing. Once mar­ket­ing de­part­ments were pri­mar­ily con­cerned with in­creas­ing sales, they now con­cern them­selves with prod­uct devel­op­ment, cus­tomer sup­port, per­sonal sales, distri­bu­tion and cor­po­rate com­mu­ni­ca­tion bud­gets) and op­er­a­tion plan; on­go­ing re­view Brand plan­ning and devel­op­ment strate­gies (po­si­tion­ing etc); on­go­ing re­view Look­ing through con­sumer in­sights/work­ing through so­cial me­dia and other data sources to un­der­stand con­sumer con­ver­sa­tions; build and re­view busi­ness and com­pet­i­tive in­tel­li­gence Work­ing with agen­cies and part­ners to cre­ate rel­e­vant

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