Advertising to woo the voter
India’s ad market in 2014 growth of ad spends in 2014 election ad budget of the
BJP Estimated total spend from political parties on the upcoming elections estimated ad spends by other parties estimated contribution to 2014 ad growth by political ad spends (Lok Sabha and assembly elections) election ad budget of the Congress party Morgan Stanley’s 2013 panIndia survey among 4,492 grocery shoppers threw up some consumption indicators. Rural growth will continue to outpace urban, the survey predicts, with regional and emerging brands likely to record stronger performance over the next year. Middle income consumers are more value conscious than just price conscious. In this scenario, while Hindustan Unilever’s mass brands will continue to grow, Procter & Gamble’s price tiering strategy has seen it perform well across categories. According to InMobi’s 2014 Global Mobile Media Consumption Report, 61% of mobile web users worldwide engage in mobile activities social networking, text messaging - while watching TV, 83% while waiting for something and 81% while lying in bed. In India, 60% (globally 48%) of respondents listed mobile as a key media impacting purchasing decisions. The report predicts that mobile commerce will grow 15% in 2014. Of the average mobile web users, 60% use mobile as a primary or exclusive means of going online, and 61% are as comfortable with mobile ads as with TV or online ads.