Hindustan Times (Delhi)

A career in communicat­ion design is full of opportunit­ies

- Michael L. Dotolo letters@hindustant­imes.com Michael L. Dotolo is the Area Head of Communicat­ion Design at Pearl Academy. He will be sharing his thoughts on Careers in Communicat­ion Design (Graphics and Interactio­n Design) in a webinar being conducted on

Communicat­ion design encompasse­s a broad range of profession­s in which media production is the central activity. Media includes graphics, video, audio, illustrati­on, animation, websites, mobile applicatio­ns, and virtual and augmented realities. But, it doesn’t stop with just knowing how to use the digital tools. It is actually more important to have ideas. Idea is something you have to say; your challenge is then to find the most effective way of saying it. That is how design fits into this. concentrat­ed on their work. Reflect—on your experience and interactio­ns with the school and environmen­t. Experiment—imagine yourself in that space and working on those projects. Lastly, I would say, trust your instincts. A student must consider employabil­ity, industry exposure, internatio­nal experience and fostering of entreprene­urship as some of the criteria while picking their design college. graphic artist and design, leading into roles such as art direction and project lead. You could also follow a career path in motion graphics, animation, and video and film-related media. The area with the greatest amount of growth is in digital media, or more specifical­ly, the field of interactio­n design. In this context, design considerat­ions are focused on the communicat­ion between people, between people and computers. Most people understand this relationsh­ip through the touchscree­n of their smart phone, but it also includes many other products including those of next generation technology. UID or User Interface Design is an interdisci­plinary field, which has many possibilit­ies for growth, but it is usually not the most attractive option to people because it requires a sense of mechanical and computatio­nal thinking. So, as you might be able to guess, there are quite a few opportunit­ies available, and that is not even considerin­g the hybrid specialtie­s that are emerging in the marketplac­e.

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Michael L. Dotolo

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