Airtel threatens to cut ties with Delhi marathon over pollution
We have received a lot of feedback from our customers and citizens at large expressing concern on holding the marathon in view of the prevailing air pollution in the city.
AIRTEL, in a statement
NEW DELHI: Delhi Half Marathon title sponsor Airtel on Monday hinted that it may sever ties with the event from next year if the “authorities” refuse to address the issue of air pollution in the national capital.
The Indian Medical Association (IMA) had earlier called for the cancellation of the race scheduled on November 19, citing high levels of air pollution in Delhi.
The organisers, Procam International, however, had responded by terming it “shortsighted” and said they have the support of international athletes.
Airtel has been sponsoring the race for the past nine years.
“Air pollution poses serious health risks and it is important that these concerns are addressed urgently and appropri- ately by the authorities for Airtel to continue associating with the event next year and beyond,” the company said in a statement.
“Airtel is proud to have made this event an integral part of the city. However, as a responsible brand, Airtel is always conscious of any event/media property association.
“We have received a lot of feedback from our customers and citizens at large expressing concern on holding the marathon in view of the prevailing air pollution in the city,” it added.
Procam International did not comment on the development.
“For the upcoming edition, we have discussed the air quality issue with Procam and they have assured us that it is taking several measures to minimise the impact of air pollution on the runners.
“Procam have made sure that the event is consistently conducted as per international standards, with all necessary safety guidelines in place.
“A team of professionals is being deployed by Procam before the race day to sprinkle salt mixed with effluent treated water across the entire track to ensure that the dust pollution is negated. Furthermore, no vehicles will be plying on the route of the marathon,” the statement said.