Piyush Pandey named Ogilvy’s global creative head

NEWDELHI: Advertising giant Ogilvy on Wednesday appointed Piyush Pandey as its next global chief creative officer to work in partnership with chief executive officer John Seifert and lead the company’s global creative efforts.

Pandey, 63, who has three decades of experience in advertising, will be chief creative officer, worldwide, in Ogilvy from January 1,

2019. He has been executive chairman and creative director (South Asia) in Ogilvy, owned by WPP Plc, the British advertising and marketing company. He will continue to work out of the company’s Mumbai office.

“In our business of communication, clients and customers are the most important. We have champions in every geography and I’ll work with them to try and take our flag a little higher. Both John Seifert and me have the same objectives. We will try and make the next chapter as successful and enjoyable as the last 70 years have been for Ogilvy,” Pandey said in a telephonic interview. Seifert described Pandey as his “creative partner” in a statement released by the company.

“We could not be more thrilled that Piyush will be serving as our chief creative officer, worldwide, and my creative partner. Piyush is a true industry icon who is uniquely suited to lead our global creative efforts. Creativity has and will always be at the heart of the Ogilvy brand and culture,” he said. “Piyush is the perfect leader to shepherd that legacy as we continue to focus on making brands matter as the leading creative network in the world,” he added.