How to boost your selection methods
nThe landscape of recruitment has witnessed a notable change over the last few years. Companies, from small scale to multibillion ventures, are implying innovative strategies to attract the right talent and also elongate the employee journeys in the company. Thanks to the rapid establishment of global companies in India with innovative recruitment processes and attractive work environments, Indian companies too, are continually working on improvising their HR strategies and doing away with outdated methods.
In an era where the recruitment system is changing at a rapid pace, it is crucial to understand the dynamics of the modern workforce. Recruiters need to bring in fresh perspectives into their recruitment strategies to keep up with the latest trends or introduce new trends and to keep recruiting top talent. Let us have a quick look at the most effective ways to improve your selection and recruitment process for the year 2020.
A STRONG EMPLOYER BRAND GETS CREATED THROUGH SMART CONTENT MARKETING
BUILD YOUR EMPLOYER BRAND
Employer brand refers to a company’s reputation as an employer. Nowadays, candidates consider compensation and location as hygiene factors as opposed to them being the key decision drivers.
While compensation remains among the top priorities for candidates along with other factors such as Good work environment, Work-life balance, Growth opportunities- professional and personal, and many more intangibles. This is where employer branding comes into the frame. Building a company’s employer reputation and working on employer-friendly policies can help the firm attract talented individuals.
A strong employer brand gets created through content marketing where the firm can highlight and push the success stories of your best performers, work environment, employee benefits and more.
Other strategies such as gamified engagements to give the target audience insights into the job profile, leveraging and being present on the best communities with the right target audience such as Linkedin, Dare2compete, FB, Instagram, etc. can help companies build an apt employer brand.
IMPROVE CANDIDATE EXPERIENCE DURING THE SELECTION PROCESS
During the selection process, a positive candidate experience can go a long way in determining whether or not a candidate will join your firm. A recent survey conducted by MRI Network Recruitment Trends brought to the light the fact that around 95% of candidates are influenced by the experience they have during an interview which largely affects their decision of joining the company. To provide a good experience, companies must ensure that their recruiters stay friendly in their interactions with the candidate and stick to time commitments. Maintain a two-way channel for communication and be open to questions, if any.
Most importantly, the recruiter must be polite while rejecting candidates as well. Many companies now are open to sharing the feedback of the interview with candidates.
This helps them grow and identify their gaps. If the experience of the interview is good, they are more likely to recommend others for your company, even if they aren’t selected.
THE FLEXIBILITY OF THE WORKPLACE
Many talented professionals seek workplace flexibility which refers to the option of working remotely. This has emerged as a significant factor when it comes to defining the future of recruitment. Companies that have started embracing workplace flexibility are known to have a substantial competitive edge over the others. Not only this, such job posts have witnessed a considerable increase lately. Since 2016, around 78% of jobs now mention workplace flexibility which attracts talented candidates.
DATA-DRIVEN RECRUITMENT & SELECTION DECISIONS
Today, data is the new oil in terms of valuation. However, very rarely do we see Data Analytics is used to its full potential in the recruitment space. In order to leverage data, we need to objectify the selection rounds to track the scores of candidates in each skill assessed in that round.
One, this helps in reducing the time for selection as recruiters can test candidates on different skill sets in all these rounds rather than overlap. And, second, you can analyze candidates on specific skill sets across various backgrounds.
The company also needs to have a vision for their future tracking within the organization. For instance, the firm can track the progress of a candidate for at least 2 years within the organization and accordingly changing the threshold levels of all the skill sets to be assessed in various future interviews.
OPTIMIZE JOB POSTINGS AND RECRUITMENT PLATFORM FOR MOBILE
A recent survey conducted by MRI Network Recruitment Trends revealed that around 76% of candidates want a mobilefriendly recruitment system where they can apply for jobs using mobile devices. In fact, Google has stated that it has started favoring mobile sites over desktop sites for search results.
Therefore, businesses should adapt to this scenario and make their recruitment portal easily accessible on mobile devices. Also, the process of applying for a job online should be short instead of pages and pages of fields required to be filled by the candidates.
With rapid technological advancements governing the recruitment processes these days, it is getting difficult to identify and recruit the right talent. To stay ahead of the curve, it is vital to inculcate a few positive changes in the recruitment and selection process. Keep an eye on the latest trends to know what’s affecting the recruitment industry and reform your recruitment strategy accordingly.
The author is Founder & CEO,
Dare2compete