Monster.com rebrands itself; to target new-age job market
NEW DELHI: Job portal Monster.com has rebranded itself and added new functionalities to target the new-age jobs market.
The company, which will now be known as foundit, plans to make use of artificial intelligence, data and analytics to offer jobs. The firm claims to serve more than 70 million job seekers, and 10,000 corporate customers across 18 countries.
The India, Southeast Asia and West Asia businesses of Monster Worldwide, the parent company, are owned by business services provider Quess Corp. Only these three businesses will be rebranded to foundit.
The rebrand has been in the works since Quess took over Monster, but was delayed due to the pandemic among other reasons.
“The job requirements are changing faster than ever. The skills required for a job change almost every year. If you look at a job posting last year against one this year, the requirements have changed,” said Sekhar Garisa, chief executive of foundit.
“Today even when you hire a HR manager, you need to be sure that they can use certain kinds of tools.”
Garisa said the revamped platform will provide more new-age offerings like Linkedin, using its existing databases to make recommendations to customers.
“We want to transform from a data-based company to a data company. Job boards have always been data-based, meaning you have a large mass of data and you run some search queries on it. A data company, however, treats data like its engine,” said Garisa.
Foundit will use Ai-based recommendations to serve jobs and also curate prospective candidates for recruiters.
The company also wants to provide personalized services like mock interviews and prep materials.