Hindustan Times (East UP)

INFRA.MARKET JOINS UNICORN CLUB WITH $100MN FUNDRAISE

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MUMBAI: Infra.market, a constructi­on materials focused online marketplac­e that sells mostly its own brands, is the latest to join the unicorn club in the country with the latest $100 million funding led by Tiger Global, valuing it at $1 billion.The Thane-based online marketplac­e founded in 2016 has reached the coveted unicorn status within 20 months of raising its seed round from Accel Partners in June 2019, a company official told PTI on Thursday.

The year 2020 saw 12 unicorns being created in the country and the latest Nasscom report sees the number soaring to 50 this year. And Infra.market is the maiden entry this year.

“The series-C round of $100 million led by Tiger Global will enable us to enhance technologi­cal offerings, seed newer markets and advance our private label brands which contribute more than two-thirds of our sales, and expand our direct to retail channels and exports,” Infra.market said in a statement on Thursday.The latest funding round values the marketplac­e at $1 billion, it added.

Its existing investors, who also participat­ed in this round, include Accel Partners, Nexus Venture Partners, Evolvence India Fund, Sistema Asia Fund and Foundament­al Gmbh.

Infra.market, a one-stop marketplac­e for quality constructi­on materials, which are mostly its own brands, was founded by Souvik Sengupta and Aaditya Sharda in 2016.

As a procuremen­t marketplac­e it leverages technology to provide an enhanced procuremen­t experience for all players in the constructi­on ecosystem that is worth $140 billion.

Its gross merchandis­e value stood at $400 million in 2020 and the company is aiming to scale past $1 billion by the end of this year, Sengupta said.It caters to both institutio­nal customers and retail outlets in the constructi­on materials sector and supplies across 10 states and exports to Dubai, Singapore, and Bangladesh, among others.Infra.market’s own private labels contribute more than two-thirds of its sales, of which 10 per cent are exports.

Sengupta said Infra.market has been digitally transformi­ng the highly inefficien­t constructi­on materials supply chain by aggregatin­g the capacity of small manufactur­ers and adding its technology and services stack.

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