Google tops YouGov’s 2021 technology rankings in India
WHATSAPP SECURES THE SECOND SPOT WITH AN IMPRESSION SCORE OF 61
NEW DELHI: Search engine Google topped the research firm YouGov’s 2021 Technology Rankings, with the most positive impression among urban Indian consumers.
The survey ranks brands across hardware/software manufacturers as well as social media platform categories based on an ‘Impression score’, which is a measure of whether a consumer has a positive or negative impression of a brand calculated by taking the average over a period of 12 months.
The ranking shows the brands with the highest average impression score between March 1, 2020, to February 28, 2021. The scores are representative of the general population of adults (18 and above).
The top ten list in India sees a dominance of internet and social media brands, featuring five leading names.
Korean tech giant Samsung features prominently in the India rankings, also topping the global list this year.
Google tops YouGov’s 2021 Technology Rankings in India, with an impression score of 62.3. Despite facing regulatory challenges around the world, instant messaging platform WhatsApp maintains its positive impression among consumers, securing the second spot (61) in the rankings.
Facebook follows in third (42.3), and Instagram takes the fourth (37.9) position. The social networking platform remained in the news for the launch of Reels last year along with other features, making a notable impression on urban Indian consumers.
Messaging app Telegram (25.9) and micro-blogging platform Twitter (21.6) occupied sixth and tenth spot, respectively.
The top 10 list also features Korean tech giant Samsung, at fifth (35.5). While the brand is better known for its mobile phones, its product range is broad, which makes it a popular household name in India.
Apple also makes an appearance in the list at seven (24.7), along with Japanese multinational tech brand Sony, that features in eighth (22.4).
Android completes the top 10 list of this year’s rankingsplaced in ninth (22.0)
YouGov also released its global tech rankings under which South Korean tech firm, Samsung, occupied the top spot.
Some other familiar brands to make it into the global top 25 include Panasonic, LG, Bosch, Philips, Sony, Microsoft, Siemens, HP and Yahoo!