BASES Top Breakthrough Innovations awards

PRAYAGRAJ: BASES, a NielsenIQ business, has released names of the winners of the highly anticipated ‘BASES Top Breakthrough Innovations’ 2021 awards, its annual list of successful innovations by brands across India. “When assessing innovations it is crucial to know the company’s objectives and innovation strategy. An essential factor to consider is the strength of the innovation over time in sync with revenue objectives and other criteria,” said Vidya Sen, South Asia Lead, NielsenIQ BASES.