Shiprocket set to acquire 75% stake in data firm Wigzo Tech

WIGZO TECH AIDS 400 E-COMMERCE GIANTS AND D2C BRANDS IN THEIR GROWTH WITH ITS MARKETING AUTOMATION

MUMBAI: E-commerce shipping firm Shiprocket on Friday said it has “committed” to acquire a 75% stake in customer data platform (CDP) Wigzo Tech. The proposed strategic acquisition will enable Shiprocket to expand its product stack for online retailers onboarding its platform, among others, the startup said in a release without disclosing the deal size.

Wigzo Tech specifically caters to the dynamic needs of e-commerce and D2C (direct-toconsumer) brands.

Shiprocket had last month raised $185 million in Series E-round, and said that the proceeds will be utilised for acquisitions and business expansion, among others. Founded by Umair Mohammed, Himanshu Kaushik, and Mohammed Atyab, Wigzo Tech is aiding over 400 e-commerce giants and D2C brands in their growth with its marketing automation and BI (business intelligence) platform.

According to Shiprocket, the two brands will complement each other to deliver a superior customer experience by solving critical pain points faced by e-commerce sellers.

While Shiprocket’s expertise lies in leveraging delivery-behaviour data and enabling endto-end logistics and fulfilment efficiency, Wigzo Tech brings intelligence about customer affinity and purchasing behaviour to increase conversion.

“With CDP rails and other applications such as business intelligence, consumer behaviour, data analytics, and automated assistance, Wigzo packs a cutting-edge platform enabling every D2C brand to create tailored and personalised experiences for their target customers,” said Saahil Goel, Co-Founder-CEO.

He further said: “It also helps brands analyse data in real-time through big data and AI or ML algorithms in just a few clicks. India’s D2C space is showcasing massive growth.”