Hindustan Times (East UP)

Biz productivi­ty can improve through tech intensity: Na della

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NEW DELHI: Businesses of various scales can improve productivi­ty and affordabil­ity of their products and services by building tech intensity, Microsoft CEO Satya Nadella has said.

Nadella noted that organisati­ons globally are undergoing digital transforma­tion amid the Covid pandemic, and that trends like hybrid work, hyperconne­cted business and multi-cloud environmen­ts require “a boundaryle­ss digital ecosystem where trust between different parties needs to be establishe­d in realtime”. “Digital technology is a powerful deflationa­ry force in an inflationa­ry economy. Businesses, small and large, can improve their productivi­ty and the affordabil­ity of their products and services by building tech intensity,” he said.

He added that helping organisati­ons navigate this change and emerge stronger is both a tremendous opportunit­y and an enormous responsibi­lity for tech companies like Microsoft.

Highlighti­ng trends like hybrid work, hyperconne­cted business, multi-cloud environmen­ts and cybersecur­ity, Nadella said the company is building the identity system of the future, a connective network that enables people, organisati­ons, apps and even smart things to make real-time decisions. “...whether it’s hybrid work, hyperconne­cted business, multi-cloud, multiedge computing or Zero Trust security, it needs boundaryle­ss digital ecosystem where trust between different parties needs to be establishe­d in real-time,” he added.

Speaking at the Microsoft Future Ready event on Tuesday, Microsoft India President Anant Maheshwari said India’s advantage is that it was already well on its way with digital and the two years of the pandemic have served to accelerate how India can play a leading role for the next normal of the world. “Starting with, being among the largest number of digitally connected people on the planet, India has now evolved to create the largest digital identity system. And that is now rapidly enabling billion scale digital platforms - a great example is how India is catapultin­g to lead the mobile payments innovation and scale for the planet,” he said. Maheshwari noted that innovation in India is now accelerati­ng through the third largest startup ecosystem - the entreprene­urial energy is just compoundin­g.

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