Indian smartphone mkt logs 11% shipment growth in 2021
NEW DELHI: India’s smartphone shipments grew 11% year-onyear to reach 169 million units with market revenue crossing $38 billion in 2021, according to Counterpoint Research.
As per the latest research from Counterpoint, India’s smartphone market revenue crossed $38 billion in 2021 with 27% year-on-year (y-o-y) growth.
Shipments grew 11% y-o-y in 2021 to reach 169 million units, even though there was 8% y-o-y decline in the December quarter numbers due to supply issues plaguing the smartphone manufacturing ecosystem, it added.
“The Indian smartphone market witnessed high consumer demand in 2021, making it the best-performing year. This feat came in a year that witnessed supply constraints due to a multitude of reasons – a second and more virulent Covid-19 wave, global component shortages and price hikes due to these shortages,” Counterpoint Senior Research Analyst Prachir Singh said.
Singh added that the high replacement demand fuelled by increasing smartphone affordability in the mid and high-price tiers due to promotions and discounts, as well as better financing options, led to an 11 per cent growth in 2021.
“The demand outstripped the supply in the last two quarters of 2021. During Q4 2021, the smartphone market declined 8 per cent y-o-y. We expect the supply situation to get better going forward and reach normalcy by the end of Q1 2022,” Singh said.
Xiaomi led the market with 24% shipment share. The brand also reached its highest-ever share in the premium segment (over ₹30,000) with 258% y-o-y growth.
Samsung - which ranked second with 18% share - registered its highest-ever retail ASP (average selling price) in 2021. The brand led the ₹20,000-45,000 price segment with a 28% share.
Vivo, Realme and Oppo followed in the tally with 15%, 14% and 10% growth, respectively.