Clothes siz­ing

Hindustan Times (Gurgaon) - - Metro -

Ap­proved by the cen­tral gov­ern­ment, the project will mea­sure 25,000 men and women across six cities and re­gions -- Kolkata (east), Mum­bai (west), New Delhi (north), Hy­der­abad (cen­tre), Ben­galuru (south), and Shillong (north-east) -- us­ing 3D whole­body scan­ners.

Anand said the In­dian ap­parel in­dus­try uses size charts which are largely tweaked ver­sions of those used in other coun­tries and this re­sults in a lot of re­jec­tions and re­turns. “Re­turns and re­jec­tions of gar­ments are in the range of 20% to 40%. With the growth of e-com­merce they are in­creas­ing by the day and the ma­jor rea­son for the re­turns is poor gar­ment fit. All these is­sues will be ad­dressed by the In­dia size chart.”

Ex­ec­u­tive di­rec­tor of Max Fash­ion in In­dia, Vas­anth Ku­mar, said stan­dard­i­s­a­tion of sizes would be a wel­come move. “In­dian gar­ments pre­dom­i­nantly fol­low the UK size chart and be­tween brands it leads to vari­a­tions. This will es­pe­cially help busi­ness… it will re­duce in­stances of ex­changes and will be ex­tremely ben­e­fi­cial for on­line re­tail.”

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