Approved by the central government, the project will measure 25,000 men and women across six cities and regions -- Kolkata (east), Mumbai (west), New Delhi (north), Hyderabad (centre), Bengaluru (south), and Shillong (north-east) -- using 3D wholebody scanners.
Anand said the Indian apparel industry uses size charts which are largely tweaked versions of those used in other countries and this results in a lot of rejections and returns. “Returns and rejections of garments are in the range of 20% to 40%. With the growth of e-commerce they are increasing by the day and the major reason for the returns is poor garment fit. All these issues will be addressed by the India size chart.”
Executive director of Max Fashion in India, Vasanth Kumar, said standardisation of sizes would be a welcome move. “Indian garments predominantly follow the UK size chart and between brands it leads to variations. This will especially help business… it will reduce instances of exchanges and will be extremely beneficial for online retail.”