FASHION GOES BACK TO ITS BARE BASICS

On World Environment Day, we look at how eco-chic is the new cool, organic buzz is louder, and sustainability, the need of the hour

Go back to basics, go back to keeping it simple. As we start a new chapter of HT City, we look at how fashion is fresher, cleaner and broken down to its elements. Handloom is winning its war over powerloom as artisans reclaim embroideries, fabric takes on a breathable form and the style conscious stress on ecobehaviour. On World Environment Day today, we see fashion through a green lens. This lens has two facets – that of sustainability and an organic make.

GO ECO-HAPPY

“Organic is something which is produced without the use of insecticides and chemical interventions, the biodiversity of the soil stays intact and you don’t harm nature. Sustainability involves minimum impact on environment, maximises employment and empowers craftsmen,” explains designer Rahul Mishra.

FASHION CONSCIENCE

Designers are turning back the clock and taking decisions that are consciously-motivated. “Traditional Indian crafts are a treasure. It is the need of the hour to think sustainably,” says designer Anita Dongre.

It’s going back to the Gandhian philosophy of hand-spun fabric, indigenous fashion and generating employment RAHUL MISHRA, DESIGNER It’s a positive sign to see the design community embrace and celebrate the true essence of Indian craftsmanship URVASHI KAUR, DESIGNER