Hindustan Times (Gurugram) - Hindustan Times (Gurugram) - City
‘The India Pavilion at Cannes Film Festival and Market is a home away from home for Indian filmmakers’
This year’s Cannes Film Festival, to be held from May 17 to 28, will have India as the Country of Honour. We speak to Arun Chawla, director general, Federation of Indian Chambers of Commerce and Industry (FICCI), about India’s participation at Cannes.
What is the main theme or projection of India Pavilion this year at Cannes? How will we showcase India as content hub for the world?
India has been named as the official Country of Honour at the 2022 Marche du Film – Festival de Cannes.
India will be spotlighted through Marche du Film’s industry programmes, along with other initiatives planned this year. This includes world premiere of five films — Rocketry: The Nambi Effect, directed by R Madhavan; Alpha Beta Gamma, directed by Shankar Srikumar; Godavari, directed by Nikhil Mahajan; Boomba Ride, directed by Biswajeet Bora; Niraye Thathakalulla Maram, directed by Jayaraj; and Dhuin, directed by Achal Mishra.
This year, the India Pavilion at Cannes will also organise a start-up pitching session, ‘Cannes Next’ — an executive conference and innovationdriven business development platform exploring the future of the entertainment sector. This is a new segment inspired by top-tier visionaries and decision-makers through a tailor-made series of inspiring conferences, keynotes and panel discussions; to grow your network with creatives, clients,
Director general, FICCI and tech companies, among our various events.
Film Bazaar and India’s National Film Development Corporation will present their selection of feature films in post-production, still looking for sales agents, distributors or festival exposure. These films are under development looking for potential investors and founders. India has been given an opportunity to pitch five films at the ‘Goes to Cannes Section’. These include Ek Jagah Apni by Ektara Collective; Baghjan by Jaicheng Zxai Dohutia; Bailadila by Shailendra Sahu; Follower by Harshad Nalawade; and Shivamma by Jai Shankar.
What is the role of FICCI at
FICCI has been managing India Pavilion for eight years. It supported the Ministry [of Information and Broadcasting] through managing online India Pavilion in the last two years when this film market took place virtually. FICCI manages all the activities, including interactive sessions, trailer and poster launches, networking evenings, etc. The round table meetings with global film festivals, film commissions, film funds and global production houses are organised for the benefit of Indian delegates. FICCI also takes care of the publicity of activities of India Pavilion across all platforms — outdoor, print publicity, publicity on the website, publicity through catalogues and brochures, etc.
Ministry of Information and Broadcasting (MIB) has taken a lot of initiatives along with FICCI for the India Pavilion at Cannes.
The Ministry sets up India Pavilion to make a home out of home for Indian filmmakers attending the Cannes Film Festival and Market. Meetings of the film commissions world leaders in the media and entertainment space with MIB officials at the Film Market provided policy inputs to support filming activities in India. Further, meetings with the global film festival heads have helped improve India’s visibility in global film festivals and also enriched the content of the International Film Festival of India. Business meetings of Indian delegates with those from other nations at India Pavilion have helped boost co-production activities between Indian filmmakers and their global counterparts, funding opportunities for Indian filmmakers, getting Indian films picked up by sales agents for international releases as well as inclusion in various film festivals.
AFinancial management will help ward off an impending crunch. You may be pulled up at work for something that you have failed to achieve. Some are set to enjoy a spin around town. Day seems favourable for builders and property dealers.
A tiff with lover may affect the relationship adversely.
4 Blue
FICCI manages all the activities of the India Pavilion at Cannes, such as trailer launches, networking evenings, etc.
LOVE FOCUS:
LUCKY NUMBER: LUCKY COLOUR:
LOVE FOCUS:
LUCKY NUMBER: LUCKY COLOUR: