Hindustan Times (Gurugram) - Hindustan Times (Gurugram) - City
Bring prosperity home with Vindhya Collection
Taking inspiration from the artistic traditions of Madhya Pradesh, Reliance Jewels introduced the Vindhya Collection to mark the ninth edition of the Jewels of India series. Unveiled by Bollywood actor Disha Patani at a grand event held in Varanasi, the collection showcases a captivating fusion of heritage and modernity.
The Vindhya Collection pays homage to the auspicious occasion of Akshaya Tritiya, a festival that symbolises prosperity and abundance. Drawing inspiration from iconic landmarks such as the Gwalior Fort, Ujjain temples and the Stupa of Sanchi among others, each piece exudes timeless elegance and opulence.
Crafted with precision, the collection features finely made chokers, intricately designed earrings, and bangles, thus inviting prosperity and celebration into the lives of its patrons. From traditional attire to contemporary ensembles, each piece reflects the beauty and legacy of Madhya Pradesh’s culture.
Expressing excitement about the launch, Sunil Nayak, CEO of Reliance Jewels, said, “The Vindhya Collection embodies our continuous commitment to showcasing India’s diverse cultural heritage and thereby retaining the legacy of being the Jewels of India.”
Sharing her admiration for the collection, Patani said, “Each piece is a masterpiece, reflecting the rich cultural heritage of Madhya Pradesh.”
The Vindhya Collection invites patrons to embrace tradition, elegance and timeless beauty, and ushers in prosperity and abundance this Akshaya Tritiya season. The collection is available across all 155 stand-alone Reliance Jewels showrooms in India.