Hindustan Times (Jalandhar)

IN A NUTSHELL

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Marketing experts have dubbed IPL a contraband --controvers­ies giving the brand traction. But suspension­s of CSK and RR have made them wary of linking up with the league.

Title sponsor PepsiCo had told Hindustan Times that it will discuss the team sus- pensions with the BCCI while Aircel, also a major sponsor, is reviewing its position.

Brands adopting a wait-andwatch policy, hoping that the Justice RM Lodha panel will give a clear roadmap on BCCI administra­tion by the yearend

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