Pakistani taxi app offers rides with matchmaker
ISLAMABAD:A Pakistan appbased taxi service has launched an unusual add on, offering passengers the chance to share their ride with a marriage matchmaker.
Users in Pakistan woke on Wednesday to an unexpected notification from Careem — an Uber-like taxi hailing app — Have a ‘rishta aunty’ accompany you during your ride.
Rishta aunties keep detailed records of eligible men and women, and will set you up with your future spouse, for a fee.
Usually portrayed in popular culture as bespectacled women with a clipboard of names and an ancient Nokia mobile, the aunties have had an update thanks to Careem.
The “rishta” service — which has only been rolled out for two days in two cities — quickly had the country’s vocal Twitterati on overdrive.
“Careem is the halal Tinder now, except that there’s a rishta aunty who’ll do the swiping for you,” joked Twitter user CrazeeGentleman. But many were speculating that it was just a marketing ploy by the taxi app service.
“Driving with rishta aunty a success for @CareemPAK already, it’s 11:33 am and half the marketers in my list are talking about it,” tweeted Amnaa Tariq.
Careem Pakistan was quick to defend the move as a legitimate service. “We’d noticed that rishtas are a popular topic of discussion among our more senior users. So we’ve launched this service in order to help the younger people find a right match,” said Careem Pakistan’s head of public affairs Sibtain Naqvi.
“During the ride people can tell the aunty their preferences and the Aunty will later get in touch with them with a suitable rishta (relationship),” Naqvi added.
This is not the first time the app has sought to diversify. In January the firm rolled out “Careem Doctor”, offering to bring a medical professional to your doorstep.