Quality, style stitched together
More women, 30.1%, than men, 28.5%, are likely splurge on an expensive brand because they feel it promises better quality. However, more men will select a premium brand because of its style.
About 28.5% buyers in the 18-21 agegroup say style will be one reason why they’ll buy luxury products compared to 26.6% respondents aged between 22 and 25.
There are more chances of women buying an expensive product because it makes them feel good.
Buyers in the 18-22 age-group say if they pick up a luxury brand they’ll do it because of quality.
The feel-good factor will compel the older ones to buy premium products.
Though a majority of the respondents say they do not like to show off,
30 % TO WOMENOF BUY BETTER BRANDAN ARE EXPENSIVE QUALITY BECAUSELIKELY
many women admit they like it when their friends appreciate their branded products. Women also want good service as customers with 37% — as against 32.2% men — saying they will walk out of a store if they don’t get the desired attention from salespersons. Respondents in the 22-25 age-group are also likely to be fussy about attentive salespersons and complain if they’re not cared for. They are also more open to giving feedback to the seller after a purchase. The survey said 38.1% women could fall for a sales pitch by a pushy salesperson than men, 30.2%, and pick something they haven’t planned to buy. Younger customers, 35.5%, are more likely than those in the 22-25 age-group to buy products impulsively if they are talked into it. When it comes to buying shoes and denims, 56.1% of older buyers say they prefer multi-brand stores compared to 49.4% survey respondents in the 18-22 group. Suprisingly, there weren’t many takers for online shopping.