Hindustan Times (Jalandhar)

Patan­jali teams up with top for­eign e­comm firms

- Sounak Mi­tra sounak.m@livemint.com

NEWDELHI: Af­ter crit­i­ciz­ing multi­na­tional com­pa­nies for “loot­ing” In­dia for years, yoga gu­ru­turned-busi­ness­man Baba Ramdev, on Tues­day said his com­pany Patan­jali Ayurved Ltd has tied up with eight e-com­merce com­pa­nies—all of them owned by for­eign en­ti­ties or in­vestors.

Patan­jali Ayurved plans to lever­age the on­line mar­ket­places to boost its reach, aim­ing to take its prod­ucts “from Harid­war to Har Dwar” (Harid­war, where the com­pany is lo­cated, to ev­ery doorstep).

Be­sides its own web­site, Patan­jali will now sell its prod­ucts across on­line mar­ket­places in­clud­ing Ama­zon In­dia, Flip­kart, Paytm, Big­Bas­ket, Shop­clues, Gro­fers and on­line medicine sellers Netmed and 1MG to sell its prod­ucts. “We be­lieve our part­ner­ships with e-com­merce plat­forms will help in­crease the reach of Patan­jali prod­ucts to more and more con­sumers in ur­ban and ru­ral re­gions,” Ramdev said, ad­ding that Patan­jali tar­gets to gen­er­ate more than ₹1,000 crore from the e-com­merce chan­nel in the first year.

Ramdev, how­ever, in­di­cated that Patan­jali may miss its self­set rev­enue tar­get of cross­ing ₹20,000 crore in the year ended March 31, 2018.

“This year there has been a set of hic­cups. Not just for Patan­jali, but for ev­ery­one,” Ramdev said, re­spond­ing to Mint’s ques­tion.

Newspapers in English

Newspapers from India