₹10k-cr scheme for food en­ter­prises un­veiled

Hindustan Times (Jalandhar) - - HTSPOTLIGH­T - Prashant K. Nanda prashant.n@livemint.com

To im­ple­ment the PM’s vi­sion of ‘vo­cal for lo­cal’ with global out­reach, a scheme will be launched to help 200,000 mi­cro food en­ter­prises NIR­MALA SITHARA­MAN, Fi­nance min­is­ter

NEW DELHI: Fi­nance min­is­ter Nir­mala Sithara­man on Fri­day un­veiled a ₹10,000-crore scheme to sup­port lo­cal mi­cro food en­ter­prises to go global.

“To im­ple­ment the Prime Min­is­ter’s vi­sion of ‘vo­cal for lo­cal’ with global out­reach, a scheme will be launched to help 200,000 mi­cro food en­ter­prises,” she said. The move is aimed at ex­port­ing indige­nous food items, such as fox nuts from Bi­har, mango va­ri­eties of Ut­tar Pradesh, saf­fron of Kash­mir, and tapi­oca from Tamil Nadu to global mar­kets.

Sithara­man said the scheme was in sync with Prime Min­is­ter

Naren­dra Modi’s vi­sion for tak­ing lo­cal prod­ucts to the global mar­kets.

The scheme will ben­e­fit 200,000 mi­cro food en­ter­prises to im­prove the qual­ity of lo­cal prod­ucts and build in­ter­na­tional brands.

“This fund will help reach un­tapped ex­port mar­kets in view of im­proved health con­scious­ness,” the fi­nance min­is­ter said, adding that it will help mi­cro food en­ter­prises to mod­ern­ize pro­duc­tion tech­niques, add scale, and build a brand.

“The scheme will be ex­e­cuted with a clus­ter-based ap­proach.. This is one way lo­cal ca­pac­i­ties, lo­cal value-added prod­ucts could have a global out­reach. They can cre­ate prod­ucts of global stan­dards and this will be as­sisted through this fund,” the min­is­ter said.

Most of the prod­ucts the Cen­tre aims to deal with un­der this scheme “will be re­lated to health and well­ness prod­ucts, nu­tri­tional prod­ucts, herbal prod­ucts, or­ganic prod­ucts, and prod­ucts which are now be­ing used as al­ter­na­tives for a healthy liv­ing,” she said.

The clus­ters will fo­cus on or­ganic and herbal ma­te­ri­als or nu­tri­tional and health well­ness­re­lated food items, an area in which In­dia has great strength.

The cen­tral gov­ern­ment said the scheme will em­power peo­ple and en­trepreneur­s.

The ini­tia­tive will help In­dia build qual­ity agri-as­sets and in­fra­struc­ture, which will ben­e­fit small farm­ers, ac­cord­ing to Amith Agar­wal, co-founder, AgriBazaar. “I en­vi­sion a ‘Farm In In­dia’ econ­omy along­side a ‘Made in In­dia’ econ­omy in the com­ing years,” he said.

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