SRCC stu­dents help pot­ters amid lock­down

Hindustan Times (Jalandhar) - - HTCITY - Apra­jita Sharad apra­jita.sharad@hin­dus­tan­ n

Like most busi­nesses across the globe, pot­ters, too, have been hit hard by the lock­down. And with their sav­ings get­ting ex­hausted, an ini­tia­tive run by DU stu­dents that aims at gen­er­at­ing busi­ness for them came as a ray of hope in their lives.

“Given the fact that their in­come has dried up, we de­cided to in­vest in so­cial me­dia mar­ket­ing with the plan to take pre-or­ders and pro­vide an im­me­di­ate source of in­come to the pot­ters,” says Ro­han Kohli, a stu­dent of Shri Ram Col­lege of Com­merce (SRCC).

Based on dig­i­tal mar­ket­ing and con­tact­less pay­ments, the ini­tia­tive is a brain­child of SRCC’s Ri­vaayat so­ci­ety, and the stu­dents plan to deliver the or­ders by June end. “We are col­lect­ing pre-or­ders through e-com­merce and on­line sources such as In­sta­gram and Face­book, and have listed the prod­ucts on more than 15 e-com­merce plat­forms. Pay­ments are be­ing made on­line,” says Ta­nia Agarwal, an­other mem­ber of Ri­vaayat.

De­lighted to have the sup­port of th­ese kids, Ganga Sa­hay Pra­japat, a pot­ter from Al­war, Ra­jasthan, says, “Bachche is time par hu­mare baare main soch rahe hain, isse badh kar kya ho sakta hai.” And Ga­jraj Singh, a pot­ter from Pal­wal, Haryana, adds, “Abhi yeh bachhe hi hu­mara sa­hara hain. Inka main shukraguza­ar hun.”

DU stu­dents are help­ing pot­ters from across Delhi, Haryana and Ra­jasthan

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