Big screen magic: Boney Kapoor sticks to the 70mm experience
It goes without saying that the lockdown has badly impacted the economy, including the movie business. That’s why, many filmmakers have decided to skip the theatrical release of their films, and go straight to OTT platforms. Although, Boney Kapoor realises that these are “extraordinary times”, the veteran producer plans to stick to the ‘big screen’ for his three new films.
“In my 40-year-long career (as a film producer), I’ve made over 35 films, and all of them have released in theatres. Going by my experience, I can confidently say that all kinds of platforms — be it OTT, cinema halls or televison — will coexist, and thrive,” says Kapoor, who has Ajay Devgn-starrer Maidaan, Valimai (Tamil actioner starring Ajith Kumar) and Pawan Kalyan-starrer Vakeel Saab (Telugu remake of Pink) in his kitty.
“I strongly believe there are certain films, which are meant for the larger-than-life, theatrical experience, and so, they should go to cinema halls first. As for me, I am extremely excited to bring my (new) films to the big screen,” says Kapoor, who is yet to complete work on all his three films, including the ambitious sports-drama, Maidaan, which recounts the story of the ‘golden era of Indian football (1952-1962).’
But what’s his take on a few filmmakers choosing OTT players over big screen? “See, these are extraordinary times (due to Covid-19 pandemic) that none of us have witnessed before. Talking about movies, if a certain producer is ready with his/her film and can’t afford to wait (for theatres to reopen) then OTT platforms can be a big blessing for them as they can easily recover their investments,” he says.
At the same time, Kapoor is aware that “exhibitors and distributors are not happy about films going straight” to OTT platforms. “But they should understand the overall, situation and look at things practically. I am sure there will be enough and more content once theatres reopen. We are in it together, and will come out with flying colours,” he says.