‘SWAG KA KHEL’ CAMPAIGN
The National Basketball Association (NBA) and Sony Pictures Networks(SPN) launched the ‘Swag Ka Khel’campaign, aimed specifically for the Hindispeaking audience in the country. The campaign, when translated, means ‘the sport with swag’, aims to reach out to and engage the audience who have Hindi as their primary language. The 360degree marketing campaign will be rolled out across 14 cities on television, radio, online and outdoor fan engagements. The on-ground activation in Lucknow will run on Saturday and Sunday on May 19 and 20 at a Mall in Hazratganj.
The interactive zone is focused on growing and eliciting participation in basketball wherein participants enter an NBA arena, can dunk and shoot a hoop and win exciting prizes including NBA jerseys. To entertain the audience, Ryan Robinson, a talented basketball trickster will also be performing some freestyle basketball moves!