Hindustan Times (Lucknow) - Live - - MY CITY -

The Na­tional Basketball As­so­ci­a­tion (NBA) and Sony Pic­tures Net­works(SPN) launched the ‘Swag Ka Khel’cam­paign, aimed specif­i­cally for the Hindis­peak­ing au­di­ence in the coun­try. The cam­paign, when trans­lated, means ‘the sport with swag’, aims to reach out to and en­gage the au­di­ence who have Hindi as their pri­mary lan­guage. The 360de­gree mar­ket­ing cam­paign will be rolled out across 14 cities on tele­vi­sion, ra­dio, on­line and out­door fan en­gage­ments. The on-ground ac­ti­va­tion in Luc­know will run on Satur­day and Sun­day on May 19 and 20 at a Mall in Hazrat­ganj.

The in­ter­ac­tive zone is fo­cused on grow­ing and elic­it­ing par­tic­i­pa­tion in basketball wherein par­tic­i­pants en­ter an NBA arena, can dunk and shoot a hoop and win ex­cit­ing prizes in­clud­ing NBA jer­seys. To en­ter­tain the au­di­ence, Ryan Robin­son, a tal­ented basketball trick­ster will also be per­form­ing some freestyle basketball moves!

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