EKTA QUESTIONS THE CRITICISM OF POPULIST SHOWS
Having just celebrated her 42nd birthday, producer Ekta Kapoor feels that she is ageing backwards. Starting her career at 17, Ekta is now making youth-based shows on her digital platform, with more powerful roles for women. Though her projection of women is strong in films, she still gets criticised for some of her supernatural TV shows.
So, does she need to make such shows? “Why not? If people are criticising my shows like Naagin or other shows with supernatural content, I want to ask why not? Why is folklore criticised if it is Indian when the same audience is surviving on American folklore? America survives on Avengers, Game of Thrones, Vampire and I can go on. They watch them voraciously,” she says, adding, “Our Naagin is not only popular in every region of our country but also in Pakistan. It has been remade in Indonesia. So you see, people see!”
Has Ekta grown thick skin to deal with criticism? “We have to understand that people have a perception that anything that is popular is substandard. I don’t take that. You know Shakespeare was one of the most criticised playwrights when he was alive. Today, we celebrate him,” she adds.