Why Aditya won’t work with mu­sic la­bels, ever

Hindustan Times (Lucknow) - Live - - HTCITY ENTERTAINMENT -

Play­back singer Aditya Narayan says that he has vowed not to work with mu­sic la­bels any­more as he feels they ex­ploit artists.

“In In­dia, the mu­sic in­dus­try does not func­tion in an or­gan­ised man­ner and due to the in­volve­ment of big la­bels, singers have to suf­fer a lot. Com­pa­nies ex­ploit singers over the roy­alty of the songs. Ev­ery­one wants to run af­ter money here. Fair­ness lacks in our in­dus­try,” says Aditya.

Rather than work­ing with big mu­sic com­pa­nies, the 31year-old son of vet­eran play­back singer Udit Narayan be­lieves in cre­at­ing mu­sic in­de­pen­dently.

Aditya as­serts that one does not need a la­bel to reach the view­ers. “Giv­ing money to some­one for your own song is some­thing [that I find to be] rub­bish. I am happy for in­de­pen­dent artists who are do­ing great. In the past five years, many in­de­pen­dent mu­sic bands have emerged and changed the face of our mu­sic in­dus­try,” he ex­plains.

Aditya, who has been work­ing and singing since child­hood for Hindi cin­ema, has cre­ated many hit Bol­ly­wood songs such as Ch­hota Bac­cha Jaan Ke and Tat­tad Tat­tad, but the singer­com­poser finds more joy in his non-film mu­sic.

“Work­ing for non-film mu­sic gives me more free­dom and cre­ativ­ity to play with songs. There is no pres­sure from the la­bels, and the kind of non-film mu­sic coming out nowa­days en­cour­ages me each day to pro­duce more and more good songs,” he says.

Aditya re­leased his first in­de­pen­dent sin­gle Tu Hi Pyaar Hai in 2014, and since then he has cre­ated more than 10 sin­gles till now. It was his 2015 sin­gle, Zindagi, which gar­nered him huge com­mer­cial suc­cess and made him one of the pop­u­lar faces of In­dian in­de­pen­dent artists.

Apart from singing, Aditya is also well-known for an­chor­ing re­al­ity shows on TV, and he ad­mits that it is not an easy thing to do. He says that he has to work on his com­mu­ni­ca­tion skills while host­ing some event or show. “I al­ways get ner­vous while host­ing some­thing, as ev­ery­body looks at me as a flag­bearer of the show and ex­pects some­thing new out of me ev­ery time. So, en­ter­tain­ing the au­di­ence be­comes dif­fi­cult some­times,” he adds.

The kind of non­film mu­sic coming out nowa­days en­cour­ages me to pro­duce more and more good songs. ADITYA NARAYAN SINGER

Singer Aditya Narayan says that work­ing for non­film mu­sic gives him more free­dom and cre­ativ­ity to play with songs

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