Why Aditya won’t work with music labels, ever
Playback singer Aditya Narayan says that he has vowed not to work with music labels anymore as he feels they exploit artists.
“In India, the music industry does not function in an organised manner and due to the involvement of big labels, singers have to suffer a lot. Companies exploit singers over the royalty of the songs. Everyone wants to run after money here. Fairness lacks in our industry,” says Aditya.
Rather than working with big music companies, the 31year-old son of veteran playback singer Udit Narayan believes in creating music independently.
Aditya asserts that one does not need a label to reach the viewers. “Giving money to someone for your own song is something [that I find to be] rubbish. I am happy for independent artists who are doing great. In the past five years, many independent music bands have emerged and changed the face of our music industry,” he explains.
Aditya, who has been working and singing since childhood for Hindi cinema, has created many hit Bollywood songs such as Chhota Baccha Jaan Ke and Tattad Tattad, but the singercomposer finds more joy in his non-film music.
“Working for non-film music gives me more freedom and creativity to play with songs. There is no pressure from the labels, and the kind of non-film music coming out nowadays encourages me each day to produce more and more good songs,” he says.
Aditya released his first independent single Tu Hi Pyaar Hai in 2014, and since then he has created more than 10 singles till now. It was his 2015 single, Zindagi, which garnered him huge commercial success and made him one of the popular faces of Indian independent artists.
Apart from singing, Aditya is also well-known for anchoring reality shows on TV, and he admits that it is not an easy thing to do. He says that he has to work on his communication skills while hosting some event or show. “I always get nervous while hosting something, as everybody looks at me as a flagbearer of the show and expects something new out of me every time. So, entertaining the audience becomes difficult sometimes,” he adds.
The kind of nonfilm music coming out nowadays encourages me to produce more and more good songs. ADITYA NARAYAN SINGER
Singer Aditya Narayan says that working for nonfilm music gives him more freedom and creativity to play with songs