‘Good content, great box office go hand in hand’

With Uri: The Surgical Strike crossing the ₹200 crore mark, actor Yami Gautam, who plays the role of an intelligence officer in the film, believes monetary success gives recognition but it’s content that stays relevant.

“Both good content and great box office go hand in hand. Of course if the film becomes a success at the box office, you’re given a certain amount of recognition. But it all transpires what the film was about and the kind of content it represents,” says Yami.

The gritty drama that traces the real-life events of the 2016 Uri attack and its aftermath, stars Vicky Kaushal in the lead role. Almost a month since its release, the films continues to draw in the audience.

Yami feels that Uri had great content that drove people to the theatres week after week. “It’s amazing to see these numbers, not to be part of any club but just to know that people have over these weeks gone to see the film,” she adds.

“From a career perspective, box office numbers till the time they are genuine, returns to the producers is when there’s a true impact. Every film has different economics and no two films can be compared to each other simply by the extent of its box office only,” Yami says.

PHOTO: YOGEN SHAH Actor Yami Gautam