Mumbai police track social media to gauge public sentiments

THE LAB PROVIDES SENTIMENT ANALYSIS, TRACKS INCREASE IN CHATTER AND GENERATES ALERTS ON SOCIAL MEDIA SITES

NEW DELHI: In a first-of-its-kind initiative in the country, the Mumbai police have started tracking public views and sentiments on social media platforms to step-up its preparedness in handling sensitive issues and protests.

For this purpose, the country’s first social media lab has been established by the Mumbai police, with the help of IT-ITES industry body NASSCOM in technical infrastructure and training, while SocialAppsHQ.com provided the law enforcement agency with a social monitoring app, a NASSCOM official said.

Sources in the Mumbai police confirmed the development. SocialAppsHQ.com tracks and provides sentiment analysis, identifies behavioural patterns, influencers and advocates, track increase in chatter and generate alerts in real-time on social media platforms.

The firm is also in discussion with other law enforcement arms like paramilitary forces and intelligence agencies to set up similar social media tracking labs.

“The Mumbai police have taken the initiative to set up India’s first social media lab with the help of advanced social media monitoring tools from SocialAppsHQ. com to gauge and analyse public sentiment on social media channels,” SocialAppsHQ CEO Rajat Garg said.

Last year, the police had failed to gauge the size and seriousness of public sentiments until things had gone out of control. In almost all these matters, social media was used as a driver to ramp up support, he said.

In Mumbai, police is witnessing active participation from citizens on social media websites. Issues like local body tax, acid attack are hotly discussed online in various groups and by various influencers on Twitter and facebook, Garg said.