Hindustan Times (Lucknow)

Finance firms bank on e-com for growth push

NEW MOVE Reliance Commercial Finance, Aditya Birla Finance, Tata Capital, SBI raise lending to suppliers of Flipkart, Snapdeal

- Ramsurya Mamidenna ramsurya.mamidenna@hindustant­imes.com

MUMBAI: Defaults in traditiona­l brick-and-mortar companies and the fast-projected growth in e-commerce firms are pushing finance companies, including Reliance Commercial Finance, Aditya Birla Finance, Bajaj Finance, Religare, Tata Capital, to lend to suppliers of Flipkart and Snapdeal.

State Bank of India, the country’s largest lender, announced a tie-up with Snapdeal last Friday. SBI will lend to suppliers of the e-commerce firm.

A day before, Reliance Commercial Finance, part of the Anil Ambani-led Reliance Capital, which lends largely to the SME sector (small and medium enterprise­s), entered into a similar agreement with Snapdeal to offer supply chain financing to over 80,000 vendors across the country. It is also in discussion­s with Amazon and Flipkart to expand this e-commerce supply chain financing portfolio.

Other finance arms of big companies — Aditya Birla, Bajaj Finance, Tata Capital, Religare — are queuing up too, expecting e-commerce to account for at least a third of their supply chain book. “We see it contributi­ng 30-40% in three years. Right now it’s just a small share,” KV Srinivasan, CEO, Reliance Commercial Finance, told HT. Traditiona­lly, supply chain finance has been one of the most reliable branches of borrowing for companied as it allows businesses to extend payment terms to suppliers and optimises working capital. It has been the most popular option and is now seeing a change due to the growth of e-commerce where possibilit­ies of defaults are low and the risk spread over multiple players. “It is a very viable segment. Lots of vendors in brick-and-mortar businesses are moving to e-commerce. The advantage of a tripartite tie-up — parent e-commerce firm, vendor and finance company — keeps bad loan lows,” said Srinivasan.

According to SBI’s Bhattachar­ya, platform performanc­e data enables the bank to “assess the merchant’s credit worthiness without relying on traditiona­l financials like balance sheet and income tax returns.”

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