HT launches Delhi’s first retro radio station

NEW DELHI: Radio Nasha 107.2 FM, the first retro cool radio station in Delhi, launched on Wednesday, will regale its listeners with Bollywood music of 1970s, ‘80s and ‘90s.

“Currently there is no radio station that does justice to the excitement, romance and attitude of the magical eras of 1970s-1990s,” said Harshad Jain, CEO, radio and entertainment, HT Media.

Radio Nasha 107.2 FM is the second radio station launched by HT Media in Delhi. With this launch, HT Media will be the only company in India operating two stations in Delhi. It also plans to soon operate in 13 cities with 15 stations in addition to Fever FM in Delhi, Mumbai, Bangalore, Chennai and Kolkata.

The radio station packed with passion, fuelled by Bollywood celebrities and driven by RJs with a style will be young, energetic and classy.

Fever FM is the fastest growing radio station in the country and strategy has been to segment the radio-listening market into two distinct spaces — Radio Nasha that will play retro music and existing Fever 104 FM that plays contemporary hit Bollywood music. The two differentiated radio stations will offer advertisers a choice of two sets of audiences to meet their needs better.

It is the first of three phases radio launches from HT Media, which has acquired 10 new frequencies across Delhi, Mumbai, Hyderabad and UP.