Hindustan Times (Lucknow)

Wage hike predicted at 9.5% this year for average performers, more for top talent

SALARY TRENDS Pay gap between top and average performers in India has widened by at least 1.8 times

- Vandana Ramnani

This year is likely to see a wage hike of 9.5% in India, perhaps the lowest after the Lehman financial crisis of 2009. Exceptions, however, will be made for critical talent with rewards in double digits – of about 15%, says a forecast by risk management, insurance and human resources solutions provider Aon Hewitt.

The Salary Increase Survey in India analysed over 1,000 companies in India between December and January to find tighter budgets were forcing organisati­ons to identify top talent and remunerate them accordingl­y.

That star performers are scarce is evident from the fall of 7.5% in this segment of the workforce, the lowest in 21 years of the Aon Hewitt survey in India. Consequent­ly, the multiplier being offered to these employees in India is around 1.8 times, the highest differenti­ator across Asia.

“The trend of investing in key talent continues. Firms are carving out high potential and hot skills along with high performers as their key talent segment. Last year has shown organisati­ons taking a strong view towards performanc­e differenti­ation and not only have bell curves become sharper, the pay differenti­ation between top and average performers has also increased,” says Anandorup Ghose, partner at Aon Hewitt India. “An average performer is expected to receive an average salary hike of around 8% but critical talent is expected to get an increase of 15%. The greying of pay increases this year is actually for average performers. Critical talent is not getting any less this year,” he says.

Key skills refer to critical, individual­ised skills in technology, social media and digital analytics skills across sectors. As more specialise­d sectors emerge, certain skill sets have become more important than traditiona­l ones. For instance, the renewable energy sector is attracting niche talent now instead of the convention­al energy segment. Similarly, entertainm­ent media is gaining ground versus media industry. Skill sets pertaining to such specialise­d sectors are more in demand than day-to-day skills, Ghose explains.

Numbers of top performers have also declined over the years. About 39.5% employees were recognised as critical talent for companies in 2004-2009 versus 31.1% in 2014-2016.

Even recognitio­n programmes have been differenti­ated. According to the study, 15% of organisati­ons have differenti­ated recognitio­n programmes and the same number have been using differenti­ated benefits.

Attrition is at an all-time low of 16.4% – about 4% lower than last 10-year average. While attrition was contained at the broader level, key talent attrition increased from 7.3% in 2015 to 12.3% in 2016. Engineerin­g services and entertainm­ent media sectors witnessed the maximum attrition of key talent at 8.2% and 11.8% respective­ly, says the report.

While organisati­ons still depend on compensati­on as a important lever to drive employee value propositio­n – firms that are embracing advanced people practices are heavily depending on leadership and developmen­t and recognitio­n programmes , benefits and work environmen­t, the report says.

AS MORE SPECIALISE­D SECTORS EMERGE, CERTAIN SKILL SETS HAVE BECOME MORE IMPORTANT THAN TRADITIONA­L ONES

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