RP-Sanjiv Goenka group buys Apricot Foods for ₹440 crore
The RP-Sanjiv Goenka Group on Friday said it had bought a controlling stake of 70% in packaged foods company Apricot Foods Pvt. Ltd, for ₹440 crore. The Rajkot, Gujaratbased privately held company sells affordable consumables under the E-Vita brand.
Apricot Foods has production facilities in Rajkot and Hyderabad. It produces snacks priced at ₹5 per pack and has annual revenue of around ₹200 crore, Sanjiv Goenka, chairman of RP-Sanjiv Goenka Group, said.
The E-Vita brand will be used by his group to sell affordable snacks, he added.
The founders of Apricot Foods, Sanjay and Rajesh Patel, will for now hold the remaining 30% stake, according to Goenka.
The RP-Sanjiv Goenka Group recently launched its eatables business under the Too Yumm brand from flagship firm CESC Ltd, a power utility which is being carved up to create to separate arms. The consumer goods business is to be eventu- ally controlled by CESC Ventures Ltd on conclusion of an ongoing restructuring exercise.
The group is also looking to set up new manufacturing facilities from scratch, Goenka said, adding that food parks in various states such as West Bengal, Uttar Pradesh, Rajasthan, Telengana and Andhra Pradesh are being considered to locate the facilities in.
The group has budgeted for a capital infusion of ₹150 crore over the next two years to scale up its snacks business, according to Goenka.
The business has got off to a “great start” with “demand exceeding production” even with new facilities being built, he added.
Speaking about Spencer’s Retail Ltd, which runs superstores, Goenka said the privately held arm of CESC had for the first time fully recovered operating costs in the June quarter, achieving what he described as “cash break-even”.
Alongside, CESC will seek to expand its distribution business and is eyeing opportunities in Uttar Pradesh, Goenka said.