TWITTER SIGNS DEAL WITH WALT DISNEY CO. FOR VIDEO CONTENT
SAN FRANCISCO: Twitter Inc. announced a deal on Monday to collaborate with Walt Disney Co. on content, particularly live events from the entertainment giant’s sports arm ESPN. Details about which sporting events would be streamed live on Twitter were to be revealed later this week. The partnership includes ads to accompany broadcasts, the companies said in a joint statement. Twitter will also serve as an online venue for video from other Disney subsidiaries, including ABC and Marvel. Video has attracted users to Twitter, and social networks have found keen online appetite for sports.