Drive against mis-selling, spurious callers

LUCKNOW : Bharti AXA Life Insurance, a joint venture between Bharti Enterprises, and AXA, one of the world’s largest insurance companies, has embarked upon a public awareness drive to fight against spurious calling and mis-selling across India. Mis-selling is a term used by the insurance industry to refer to certain unfair business practices and a sales practice in which a product or service is deliberately misrepresented or a customer is misled about its suitability, while

spurious calling refers to a group of wrongdoers who contact people posing as employees of insurance firms and allure them to buy policies through fake offers and higher returns,’’ said Vikas Seth, MD and CEO, Bharti AXA Life Insurance recently.