To boost tourism, min­istry seeks help of blog­gers

Hindustan Times (Lucknow) - - Nation - Vanita Sri­vas­tava Vanita.sri­vas­[email protected]

NEWDELHI: In an at­tempt to pop­u­larise lesser-known places with tourism po­ten­tial in the coun­try, the min­istry of tourism has reached out to travel blog­gers.

The min­istry has se­lected eight blog­gers, mostly women, to write about eight des­ti­na­tions, which will be picked next week by tourism min­istry.

The write-ups by the blog­gers will be pub­lished in their per­sonal blogs, and pro­moted on other so­cial me­dia plat­forms like Twit­ter and In­sta­gram. Later, they will also be pub­lished on tourism min­istry’s web­site –in­cred­i­blein­dia.com, of­fi­cials said. The blog­gers will visit the des­ti­na­tions in Fe­bru­ary and March.

“We had a meet­ing with around 17 travel blog­gers a few days back. We have ze­roed down on eight blog­gers... We are open to sugges­tions and new think­ing, and recog­nise the power of so­cial me­dia,” tourism min­is­ter KJ Alphons said.

The min­istry plans to bring more blog­gers on board in the com­ing months. Among other things, the ar­ti­cles would in­clude the blog­gers’ travel routes and the chal­lenges faced by them.

The fo­cus of the write-ups would be on well­ness and sus­tain­able tourism.

Alphons said there was an ur­gent need to put some new ar­eas on the tourism map.

Min­istry of­fi­cials said though the blog­gers will also write about pop­u­lar get­aways like Hampi and Kha­ju­raho, most of their sto­ries will be about lesser-known places, which would in­clude wildlife parks in dif­fer­ent parts of the coun­try be­sides some places in the north-east.

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