Facebook and Ray Ban partner to launch smart glasses
NEW DELHI: Facebook Inc. on Thursday launched smart glasses that can take calls, capture videos, play music, and even respond to voice commands. The wayfarers are made in partnership with the Ray-Ban brand of Essilor Luxottica.
Christened ‘Ray-Ban Stories’, the smart glasses are priced at $299 upwards and available in 20 style combinations. They are currently available for purchase online and in select retail stores in the US, Australia, Canada, Ireland, Italy, and the UK. Facebook has not announced India plans for the smart glasses.
The glasses have two 5 MP cameras on either side, which can be used to take photos. They also have microphones for taking calls and listening to podcasts, music etc. Gesture controls will help navigate through these functions, while hardwired LED lights are fitted to inform others when the camera is active.
Ray-Ban Stories have three beamforming microphones that use noise-suppression algorithms, similar to what’s seen on true wireless earbuds today. Beamforming microphones use a digital signal processor (DSP) to better understand where audio is coming from and are typically used to cut out environmental noise in consumer devices.
“Achieving high-quality audio was not a foregone conclusion. We used a bass reflex system, and there were early challenges in getting the speaker porting to fit into the glasses constraint. The answer came with combining great hardware with great software on top of it— and a bit of persistence,” the company said in a blog post on Friday.
To use the smart glasses, users will have to download the Facebook View app and will require a Facebook account as well. The app will allow users to import images from the Ray-Ban Stories to Instagram, Twitter, WhatsApp, TikTok, Snapchat, and other apps. Ray-Ban’s Wayfarer/Wayfarer Large, Round, and Metro designs will be used for these smart glasses, and they’ll be sold in five colours.
Further, the social media giant has also built its own voice assistant for the glasses. A physical button allows users to trigger the assistant and use commands like, “Hey Facebook, take a video” for hands-free control.
Facebook had announced the partnership with Ray-Ban just over a year ago and registered a patent with the Federal Communications Commission (FCC) later. However, while earlier reports speculated that the smart glasses would have augmented reality (AR) features, the Ray-Ban Stories only have cameras for regular photo capture.
Facebook said that it consulted a host of advocacy groups on the privacy aspect of these glasses to avoid privacy violation issues. In addition, while the privacy policy for the glasses tells users that the company will be collecting data on how users use the Ray-Ban Stories, it claims to not analyze this data to target advertisements at users.
To be sure, Facebook isn’t the only company trying to bring smart glasses to the mainstream. Google started working on the Google Glass back in 2013, but eventually converted the device into an enterprise device.