PVR Cinemas opens first ever IMAX superplex in Kerala

THIRUVANANTHAPURAM: Film exhibition company PVR Cinemas has opened Kerala’s first ever IMAX along with a 12-screen superplex at Lulu Mall in the state capital here.

The cinemas, which will be opened to the public from December 5, was formally inaugurated jointly by the Chairman and Managing Director of PVR Limited, Ajay Bijli, Chairman and Managing Director of LuLu Group International, M A Yusuff Ali and the Joint Managing Director of PVR Limited, Sanjeev Kumar Bijli, on Thursday evening. Sanjeev Kumar Bijli said the group was very optimistic about Kerala market.

“We have had a successful venture with the Lulu Mall. We are thrilled to bring the first superplex in Thiruvananthapuram which is in line with our expansion strategy in the South,” Bijli told PTI.

Strengthening its foothold across markets, the new property is served in a palatial setting with the highest standard of entertainment making it the state’s most advanced cinema.

“The 12-screen property is an innovative excellence; hosting international formats like IMAX and 4DX, 2 of PVR’s luxury formats, LUXE intended for an audience segment that desires a great and exclusive experience. The other eight screens provide utmost comfort with last row recliners,” PVR Group said.

With this launch, PVR Cinemas has its presence in Thiruvananthapuram with 14 screens across two properties and a total of 27 screens in four properties and 311 screens across 50 properties in the South.

Explaining the expansion plans in south India, Bijli said by next year, a total of 31 screens will be opened in Bengaluru while five more screens will be launched in Chennai.

The new screens in Thiruvananthapuram have ‘2K RGB + Laser projectors’ that deliver ultra-high resolution, sharp and bright images. In addition, the audis are equipped with advanced Dolby 7.1 immersive audio and Next-Gen 3D technology.