HP govt hold­ing Shimla fes­ti­val to rev up town’s im­age

Hindustan Times (Patiala) - - Region - Gau­rav Bisht gau­rav.bisht@hin­dus­tan­times.com

Four months af­ter a mas­sive wa­ter cri­sis dented the tourism busi­ness in the state cap­i­tal, the Hi­machal gov­ern­ment is go­ing to or­gan­ise a three-day Shimla fes­ti­val to boost the town’s im­age that took a beat­ing.

The wa­ter cri­sis had led to a de­cline in the num­ber of tourists and hit the tourism busi­ness in the pop­u­lar hill sta­tion as the town wit­nessed fre­quent road­blocks and clashes be­tween the po­lice and the pub­lic. Tourism busi­ness fell by over 50%, caus­ing huge losses to the hos­pi­tal­ity in­dus­try and the tourism-re­lated ac­tiv­ity in the town.

In the wake of the wa­ter scarcity, that led to pub­lic out­rage, the dis­trict ad­min­is­tra­tion had called off the fa­mous in­ter­na­tional Shimla sum­mer fes­ti­val slated to be held in the first week of June . The three­day Shimla fes­ti­val will now kick off on Septem­ber 20 on the his­toric Ridge .

“We could not hold the sum­mer fes­ti­val due to the wa­ter scarcity. So, the Shimla fes­ti­val will be or­gan­ised on Septem­ber 20,” said deputy com­mis­sioner Amit Kashyap.

The fes­ti­val will be jointly or­gan­ised by de­part­ments of tourism, art cul­ture and the dis­trict ad­min­is­tra­tion. A fash­ion show, a clas­si­cal dance and per­for­mances by lo­cal artistes will be the main at­trac­tion of the fes­ti­val that is aimed at boost­ing tourism in Shimla. Fa­mous Bol­ly­wood play­back singer Mohit Chauhan will per­form on the last day of the fes­ti­val.

Hote­liers in Shimla are of the view that the fes­ti­val will help in at­tract­ing tourists to the town. “The ho­tel in­dus­try suf­fered huge losses this time due to wa­ter cri­sis. The fes­ti­val will help in boost­ing the im­age of the town,” said pres­i­dent of the Shimla Hote­liers and Restau­ra­teurs As­so­ci­a­tion Har­man Kukreja .

The deputy com­mis­sioner said that the stage will not be erected on the south­ern side of the Ridge as it had de­vel­oped cracks af­ter mon­soon rain.

HT

HP gov­ern­ment is or­gan­is­ing a three­day Shimla fes­ti­val to boost town’s im­age that took a beat­ing dur­ing wa­ter cri­sis.

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.