Followers’ count onsocial media is nowanegogame: Nishant

From posting reels on Instagram to keeping his fans updated with his work and vacation pictures, Nishant Singh Malkhani is an active social media user, much like many other actors. He understands the importance of these platforms in the life of an artiste, these days. However, neither does the Guddan - Tumse Na Ho Paayega actor identify with the obsession around followers’ count nor does he believe in the idea of judging artistes by number of followers they have. “The number of followers has become an ego game. People are wrongly focusing on it rather than an actor’s body of work. It has become a parameter of talent, and a parameter of fame for people to boast about. So even though people are making efforts, some are faking it on social media just to gain more followers. And there are still others, who’re buying followers to stay in this so-called popularity race, boasting about their follower count to earn false respect and work,” he says.

The 33-year-old goes on to talk about actors who are good at their jobs but don’t have a huge social media following or presence. “Gaining followers isn’t their forte but performing in front of the camera for the audience is. They just don’t fit into that kind of scenario, whereas there are some very regular actors who have ten times the number of followers than them. I don’t think that the number of followers is a measurement of talent at all. If you are good enough, people will anyway follow you,” the actor adds.

Praising social media for the way it has helped bridge the gap between actors and audiences, Malkhani shares that it’s also important for artistes to be careful while putting something out there. The reason for it is that there are a lot of people who look up to actors. “As actors, we get firsthand response and first-hand love from the audience via social media, and that’s simply amazing. Fans tell us what we are doing right or where we’re going wrong, and motivate us to do better… But as they say, with great power comes great responsibility. When you’ve millions following you, you need take things seriously and more responsibly. You can’t just think I can say whatever, because your words and thoughts influence and can affect a lot of minds,” he ends.

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Nishant Singh Malkhani

BILL WATTERSON }