Con­sum­ing less to cre­ate

VIKRAM SOOD, 32 Co-founder of a brand­ing and mar­ket­ing firm

Hindustan Times (Patna) - - THINK! THEBIGSTORY - — Bhairavi Jhaveri

Over the past year, Vikram Sood has grad­u­ally changed the way he eats, shops, trav­els and dec­o­rates. Ev­ery pur­chase, he says, is now based on a sim­ple ques­tion: Is that ob­ject a need or a want? For in­stance, he buys clothes and shoes only as re­place­ments. They are no longer branded; in­stead, he of­ten gets lo­cal tai­lors and cob­blers to make them. The num­ber of times he eats out has dropped from about two a week to two a month. In­stead, he now cooks at home, us­ing sea­sonal pro­duce. Sood also makes his own fur­ni­ture and light fit­tings, us­ing re­cy­cled ma­te­ri­als. WHY: “In or­der to have more time to cre­ate than con­sume,” says Sood. “And in or­der to spend my free time do­ing bet­ter things than eat­ing, drink­ing and shop­ping.” THE IM­PACT: Sood says he is now more re­laxed and con­tent. He spends two or three hours ev­ery day giv­ing back — us­ing his skills to ad­vise char­i­ta­ble or­gan­i­sa­tions on how to be­come eco­nom­i­cally sus­tain­able — and yet finds that he has more free time than be­fore be­cause he no longer spends hours on use­less ban­ter at pubs and bars. He spends this free time on en­gag­ing and cre­ative hob­bies such as writ­ing and work­ing with wood. Fi­nally, says Sood, he is now fit­ter be­cause he is eat­ing healthy, home­cooked meals.

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