Peo­ple want film ex­pe­ri­ence to go be­yond the­atres: Rana Dag­gu­bati

Hindustan Times (Ranchi) - Live - - Time Out -

Ac­tor Rana Dag­gu­bati, whose Baahubali films re­de­fined In­dian cin­ema in many ways, says that there is value in build­ing a fran­chise out of a movie nowa­days.

The Baahubali uni­verse has been ex­panded with comics and video games. Rana says, “To­day’s value is in the fran­chise. Not just in the film called Baahubali but the en­tire idea of the world of Mahish­mati. Peo­ple live these char­ac­ters in their minds and want their ex­pe­ri­ences to tran­scend be­yond just those few hours in the­atres. As cre­ators and sto­ry­tellers, we should recog­nise the value of what we al­ready are.”

The ac­tor stresses on the idea of sto­ry­telling and how it is deeply rooted in the In­dian cul­ture and says that it is highly-val­ued in­ter­na­tion­ally, too.

“The depth that mytho­log­i­cal char­ac­ters of In­dia have is enor­mous. What is im­por­tant is how we can build that con­tent, make it rel­e­vant to the In­dian au­di­ence, and take it to an in­ter­na­tional level,” he says.

He also shares how Japan has be­come one of the coun­tries that have shown in­ter­est in In­dian mythol­ogy and sto­ry­telling. In fact, he says peo­ple in Japan pre­ferred watch­ing Baahubali in Tel­ugu with Ja­panese sub­ti­tles. As an ad­vice for up­com­ing en­trepreneurs and sto­ry­tellers, Rana shares, “There is no mantra that any­one can teach you. Your mantra can only come from within you, from your be­liefs sculpted by your ex­pe­ri­ences, your fail­ures, more than your suc­cesses.”

A stll from Taare Zameen Par

A still from The Karate Kid

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