DO HIGH-BUDGET VFX GUARANTEE BOX-OFFICE SUCCESS?

Industry experts and stakeholders feel that filmmakers need a clear vision when it comes to spending money

Amere teaser for the highbudget upcoming film Adipurush managed to enrage the audience, which chastised the filmmakers for using heavy and unappealing VFX and special effects. A few months back, the Ranbir Kapoor and Alia Bhatt starrer Brahmastra, also made on a high budget of approximately ₹410 crore, faced criticism for only relying on VFX and not on a strong storyline. On the contrary, when the low-budget Telugu-language superhero movie Hanu-Man’s teaser gained attention for its impressive visual effects, it triggered a debate among movie buffs about whether makers really need to go overboard with VFX and their budgets?

We spoke to industry experts and stakeholders to find out if spending more on VFX guaranteed success at the box office.

Producer Ramesh Taurani asserts that one can never plan the budget in advance for large-scale movies: “It’s not necessary that a film’s budget will always stay the same. Filmmaking is a creative process, and sometimes a lot more or a lot less is invested than what the makers had initially planned. There are so many ifs and buts involved. Every big film, from Titanic (1997) to others, was never completed within the budget that was assigned at the beginning. And creative satisfaction is more important than anything else.”

Whereas, VFX artiste and creative director at Futureworks, Abhishek De, points out that quite often, the budget shown by the filmmakers and their team isn’t real. “Producers and distributors play a game where they show up different figures to hype up the film. It’s all about marketing. So even the smaller films that are not big in scale manage to create a buzz because of the figures. While it can work in their favour sometimes, it can also backfire.”

Animator and VFX company owner Rajiv Chilaka believes that first and foremost, filmmakers need a clear vision when it comes to spending money on VFX.

“The price of VFX will inevitably increase if the director keeps changing the script because he’s unsure of what he wants. With Adipurush, I feel they rushed a bit, and being heavy on VFX, they didn’t give proper time to the film’s pre-production, which needed to be very strong. When [filmmaker] SS Rajamouli makes a film, he shoots certain sequences for 200 days, hence its high budget. However, when people try to achieve similar results by spending the same amount of money but don’t devote enough time to it (fulfilling pre- and postproduction requirements), things don’t go well,” Chilaka explains.

He adds that for the Indian market, the production budget should not exceed ₹150 crore, which can only be reduced with proper planning.

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Adipurush Stills from RRR, Hanu-Man, Brahmastra