There’s more money spent on digital platforms now, says Prajakta Koli

The internet has definitely given a voice to everybody, which is great. People can now loudly choose what they like and what they don’t.

PRAJAKTA KOLI, Content creator-actor

Doxing and trolling might not be unfamiliar to millennials, but netizens today are exposed to the new phenomenon of cancel culture too — a thing that overruns social media. Several public figures have been and continue to be at the receiving end of this infamous trend, which makes for a severe form of virtual public outrage and direct boycotting.

Ask content creator and actor Prajakta Koli about it and she says she has always looked at “the internet as a yin-yang situation”. When prodded, she elaborates, “The internet has definitely given a voice to everybody, which is great. People can now loudly choose what they like and what they don’t. But, you can never really choose one side. You can’t fully love or hate the internet; it’s customisable to one’s social media usage.”

The pandemic saw many content creators coming to the fore. Koli believes a bigger crowd across digital platforms gives rise to more pros than cons. “When more creators come into the picture, it makes a platform much bigger and that increases reach and impact. It’s a good thing. I don’t feel any pressure and I think it’s an exciting time to be working on the internet,” she says. The Mismatched (2020) actor adds, “As a creator, it has been empowering to know that there are more eyeballs and more money is being spent on digital platforms now.”

With shoots resuming now, Koli, who will be next seen in Jug Jugg Jeeyo, signs off admitting that she is anxious even though the Covid-19 numbers are now under control.