So­cial me­dia sen­sa­tions such as Gau­rav Gera, Mal­lika Dua and Rahul Subra­ma­nian are nail­ing it

Hindustan Times ST (Jaipur) - Hindustan Times (Jaipur) - City - - Front Page - Yashika Mathur

The new-age co­me­di­ans don’t need a di­rec­tor, a big pro­duc­tion house or a huge bud­get to get peo­ple hooked to their craft. A selfie camera, and apps of­fer­ing pic­ture and videoal­ter­ing fil­ters are enough for them to en­thrall view­ers with their mul­ti­ple char­ac­ters on­line. Like how Gau­rav Gera aka Chutki and Shop­keeper also plays Billi maasi, Garam Dharam and Baar­ish. And Mal­lika Dua is known for her avatars such as Makeup Didi, Komal, Kan­chan and Smylie Jen­ner. All this, while these co­me­di­ans are on the go. “The process be­comes so easy with fil­ters in apps like Snapchat. Fil­ters give me the ‘get up on the go’ feel, I don’t have to wear lip­stick or a wig (he does that for Chutki and Shop­keeper), and I can make videos any­where,” says Gera. Dua agrees that “it’s fun” and the cre­ative process is not hard. “How­ever, churn­ing out con­tent ev­ery­day sure is! Kam videos post karo toh peo­ple ask for more, and if you post too many videos, then also they com­plain. I’m more about qual­ity rather than quan­tity. So, I post only when I feel like,” she adds. More names rid­ing high on the mul­ti­ple-char­ac­ter wave? Co­me­dian Bhu­van Bam who makes Youtube videos on Group Stud­ies and Dr. Se­hgall, and Rahul Subra­ma­nian who plays Manoha­ran and Tobasco in his funny videos. “You meet so many in­ter­est­ing peo­ple in real life. You see a char­ac­ter, you be­come that! Manoha­ran is a com­bi­na­tion of three dif­fer­ent un­cles in my real life,” says Subra­ma­nian. Ad guru Prahlad Kakkar gives a thumbs up to the trend. “The whole idea is to in­crease your fan base. The net has em­pow­ered co­me­di­ans for that. Snapchat is just an as­pect of it, but through so­cial me­dia they are go­ing vi­ral. These artists can freely ex­press their views, can take a rev­o­lu­tion­ary at­ti­tude and the gov­ern­ment can­not con­trol them,” says Kakkar.

Bhu­van Bam

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