What in­flu­ences peo­ple to re-share in­for­ma­tion on so­cial me­dia?

Hindustan Times ST (Jaipur) - Hindustan Times (Jaipur) - City - - Front Page - ANI

As­tudy was con­ducted with an aim to un­cover how the per­cep­tion of the three di­men­sions of in­for­ma­tion qual­ity — re­li­a­bil­ity, rel­e­vance, and en­joy­ment — could in­flu­ence users’ in­ten­tion to re-share the con­tent they see on so­cial net­work sites. The re­search was car­ried out by Dr Mehrdad Koohika­mali, as­sis­tant pro­fes­sor in the School of Busi­ness at the Univer­sity of Red­lands, and Dr Anna Si­dorova, as­so­ciate pro­fes­sor of in­for­ma­tion tech­nol­ogy and de­ci­sion sciences at the Univer­sity of North Texas. “Dur­ing ex­treme events such as shoot­ings and nat­u­ral dis­as­ters, most users do not have di­rect ac­cess to real in­for­ma­tion,” Koohika­maili said. “Be­cause peo­ple want to re­act and fill in the blanks, they tend to spread in­for­ma­tion rapidly no mat­ter whether or not the news is true or false and the source is trust­wor­thy or not. Re­sults of this ir­re­spon­si­ble and spo­radic be­hav­iour can go beyond the on­line con­text and have sev­eral neg­a­tive im­pacts on the so­ci­ety.” Re­search find­ings

DUR­ING EX­TREME EVENTS, MOST USERS DO NOT HAVE DI­RECT AC­CESS TO REAL IN­FOR­MA­TION AND WANT TO FILL IN THE BLANKS

in­di­cate most so­cial me­dia users do not in­vest time in analysing the in­for­ma­tion con­tent and source be­fore re-shar­ing it, Koohika­mali said. “The en­joy­ment di­men­sion of in­for­ma­tion qual­ity, how­ever, is a sig­nif­i­cant pre­dic­tor of re-shar­ing. We also found peo­ple who have higher risk­tak­ing propen­si­ties tend to re-share in­for­ma­tion more fre­quently due to some per­sonal mo­tives such as on­line rep­u­ta­tion.”

PHOTO: SHUTTERSTOCK

Peo­ple share in­for­ma­tion ir­re­spec­tive of whether the news is true and the source trust­wor­thy

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