The ac­tor launched the Swachh Can, a por­ta­ble bin for all Hyundai cars, as part of the au­to­mo­bile com­pany’s new CSR ini­tia­tive

Hindustan Times ST (Jaipur) - Hindustan Times (Jaipur) - City - - Front Page - HTC

Ac­tor Shah Rukh Khan was in the Cap­i­tal re­cently, for a cause. The Bol­ly­wood su­per­star, who is Hyundai’s Cor­po­rate Brand Am­bas­sador, was at the on­go­ing Auto Expo to sup­port the launch of Swachh Can, a por­ta­ble bin for all Hyundai cars un­der its new CSR Pil­lar for In­dia — Swachh Move sup­port­ing the na­tion­wide cam­paign Swachh Bharat Ab­hiyan. Launch­ing the new CSR Pil­lar – Swachh Move, Y K Koo, MD&CEO, Hyundai Mo­tor In­dia Ltd., said, “As a car­ing car man­u­fac­turer and in line with the na­tion­wide Clean In­dia Move­ment, we have de­vel­oped Swachh Can, a por­ta­ble bin for all Hyundai cars.” Speak­ing about why they came up with this unique ini­tia­tive, Koo added, “We re­cently con­ducted a sur­vey of car own­ers and found 98% re­spon­dents deeply care about clean­li­ness of out­side in­fra­struc­ture such as streets, roads and more than 95% re­spon­dents favoured they would pre­fer a por­ta­ble cov­ered bin in­side the car in which waste items could be con­ve­niently dis­posed-off, this led us to the in­no­va­tion of Swachh Can. Start­ing from March 1, 2018, the en­tire Hyundai prod­uct line-up will come with fac­tory-fit­ted Swachh Cans. I hope this Swachh Move ini­tia­tive will give a big boost to the ef­forts of mak­ing Clean In­dia and Clean In­dian Roads.” Con­grat­u­lat­ing Hyundai on this ini­tia­tive, SRK said, “I ad­mire Hyundai for their so­cially rel­e­vant cam­paigns that are so per­ti­nent to ev­ery in­di­vid­ual. Swachh Can is a sim­ple yet pow­er­ful idea and I would like to re­quest ev­ery sin­gle car owner to go ahead and use it and play their role in the Clean In­dia Move­ment.” To reach the masses with a strong mes­sage of Clean In­dia, Hyundai will pro­mote #Swach­h­can across the coun­try through dis­tri­bu­tion in all Hyundai deal­er­ships and ser­vice work­shops.



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