So, what is the mean­ing of Lash­tam Pash­tam?

Hindustan Times ST (Jaipur) - Hindustan Times (Jaipur) - City - - Front Page - HTC

It’s ev­ery­where, isn’t it? On the ride home in the metro, on Face­book and on In­sta­gram, and on the ra­dio and even the streets. We’ve all heard and seen it, but none of us know what this means. What on earth is Lash­tam Pash­tam? Come to think of it, it’s got a ring to it- Lash­tam Pash­tam; like the start of a chil­dren’s rhyme. Folksy, funny but not quite clear what it means- Lash­tam Pash­tam seems to be ev­ery­where. It could be so many things. Like if you have a fight with your boss at the of­fice, you can say, “Yaar aaj of­fice mein kuch Lash­tam Pash­tam ho gaya.” Or if your girl­friend or boyfriend has caught you do­ing some­thing you weren’t sup­posed to; you might think it’s Lash­tam Pash­tam at work! It could also mean that a new sar­cas­tic poem is go­ing to soon hit our in­dif­fer­ent mu­nic­i­pal au­thor­i­ties and lo­cal politi­cians, while pot­holes kill and hurt peo­ple, and build­ings top­ple for no ob­vi­ous rea­son. Every­one’s keen to find out what this is and the lo­cal Manav Bhalla,

The name has a ring to it, like a col­lo­quial term but it’s quite tough to guess its mean­ing. Watch this space as we roll out more Lash­tam Pash­tam in the com­ing days

RJS have be­gun in­ves­ti­gat­ing too. Manav Bhalla, the brain be­hind this mar­ket­ing cam­paign said, “For us, cre­at­ing cu­rios­ity around ‘Lash­tam Pash­tam’ was the key. The name has a ring to it, like a col­lo­quial term but it’s quite tough to guess its mean­ing. We’ve made this a mul­ti­me­dia cam­paign to get peo­ple en­gaged with our project and are get­ting a great re­sponse to our cam­paign. Watch this space as we roll out more Lash­tam Pash­tam in the com­ing days!”

PHOTO: HTCS

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