Ayush­mann Khur­rana is the new face of Ti­tan’s eye­wear

Hindustan Times ST (Jaipur) - Hindustan Times (Jaipur) - City - - Front Page - HTC

Ti­tan’s eye­wear busi­ness has an­nounced Na­tional Award-win­ning ac­tor Ayush­mann Khur­rana as their new brand am­bas­sador. The ac­tor will be en­dors­ing all their three cat­e­gories — frames, sun­glasses and lenses — and will also fea­ture in the up­com­ing multi-me­dia cam­paigns for Ti­tan frames and sun­glasses. Com­ment­ing on this, Ronnie Talati, CEO, Eye­wear Divi­sion, Ti­tan, says, “Ti­tan as an eye­wear brand caters to con­sumers from the age of six to 60 and it rep­re­sents a grounded, in­clu­sive and pi­o­neer­ing per­sona. In this con­text, there couldn’t have been a bet­ter am­bas­sador to per­son­ify Ti­tan’s Eye­wear busi­ness than ac­tor Ayush­mann Khur­rana.” Shalini Gupta, mar­ket­ing head of eye­wear divi­sion,

Ti­tan, fur­ther adds, “We are ex­tremely de­lighted to wel­come Ayush­mann on board. He is the most cel­e­brated ac­tor of main­stream cin­ema,who is push­ing the bound­aries of Bol­ly­wood con­tent. His com­mit­ment to­wards his craft re­flects Ti­tan’s un­flinch­ing com­mit­ment to qual­ity and de­sign ex­cel­lence. He is an ac­tor, singer, and writer — the ver­sa­til­ity which res­onates with Ti­tan as well.” Talk­ing about the as­so­ci­a­tion, Ayush­mann says, “I’m glad to be as­so­ci­ated with Ti­tan frames and sun­glasses — an iconic brand that has re­de­fined the eye­wear in­dus­try for the past 10 years. I love my eye­glasses and con­sider it to be an im­por­tant part of any look, which makes this as­so­ci­a­tion, even more ex­cit­ing. I’m look­ing for­ward to un­veil my looks in the months to come and I can as­sure you they will be as di­verse as my movies.”

Ayush­mann is an ac­tor, singer, and writer — the ver­sa­til­ity which res­onates with Ti­tan as well. SHALINI GUPTA, MAR­KET­ING HEAD OF EYE­WEAR DIVI­SION, TI­TAN

PHOTO: HTCS

Ac­tor Ayush­mann Khur­rana

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