Misleading people with fake likes, a views won’t make song hit: Sukhbir

Shreya Mukherjee

Syour passion, then today you don’t have to be at anyone’s mercy. Create your song and release it on one of the streaming platforms and get started,” urges the singer. And though Singh is open to his songs being used in a movie, he says, “My focus is on being an independent artiste. If you’re a part of a label, they expect you to do certain things, and in a Bollywood film there are many opinions involved. All these affect your creativity.” Not one to bow down to the monopoly of labels and composers in Bollywood, he adds, “This is the reason why I don’t approach filmmakers or labels myself. I tell them that if they use my song in the film then I also would feature in it as I want visibility, and why not?” ukhbir Singh aka Prince of Bhangra released his latest track Nachdi on social media, which has already crossed over 20 million views on Youtube. The singer, however, strongly voices against the unfair means people use to grab eyeballs online — buying fake likes and views. “If the song is good, people will anyway listen to it. Abhi kuchh din pehle maine aise ek do Hindi gaano k bare mein suna ki they’ve reached a billion mark in a few days. But I’ve never heard those songs... Misleading people with these fake numbers will not make a song hit,” he says. Singh also encourages young and upcoming artistes to release their songs online and not wait for a label to promote them. “If music is

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